The platform engages the AR way of marketing where the machine can be loaded into the application along with sales-man stories that consists of marketing explanations built as 3D visuals and interactive demonstrations. Vibromech has developed a platform Satori which offers a set of 3D interactive tools to create multi-platform applications that “augment” the standard marketing process. It is also possible to use image recognition to activate the 3D experience.QR codes can be used to activate the required 3D assets and experiences.This app can be used in conjunction with traditional printed marketing assets such as brochures and catalogues.The digital machines can be placed on the shop floor directly for a visualisation of the machine in its future working environment.The platform engages the AR way of marketing where the machine can be loaded into the application along with sales-man stories that consist of marketing explanations built as 3D visuals and interactive demonstrations.Vibromech has developed a platform “Satori” which offers a set of 3D interactive tools to create multi-platform applications that “augment” the standard marketing process.In industries like machine tools, augmented reality can be used to showcase the machine and its equipment on the shop floor directly at the customer’s place instead of having to carry the whole setup to a customer’s place and then explaining the key features of the product.AR creates significant improvements along the entire chain of the sales process.
.jpg "satori scope")
The use of augmented reality (AR) is a trend in marketing and sales, which allows brands and companies to give their customers unique experiences with the convenience of tapping into their mobile devices.Among other initiatives, the group is pledging to plant 10,000 trees in every city where Zegna boutiques will open or relocate, starting from 2023. T he “Oasi Cashmere” project based on traceability is going to be launched in September and it will be also extended to others fibers.
By 2026, more than 50 percent of the top priority raw materials used in Zegna Group products will be traceable to their point of origin, exceeding 95 percent by 2030. come from renewable sources by 2024, extending to all the group’s operations by 2027 (scope 2). During that event Zegna revealed it was aiming for revenues to exceed 2 billion euros in the midterm, as reported, and mapped out several sustainability goals, such as completing the submission of GHG emissions reduction targets in line with the Science-Based Targets initiative, or SBTi, in 2022 and aiming to have 100 percent of its electricity in Europe and the U.S. In May, Oasi Zegna also hosted the group’s first Capital Markets Day since its IPO, reflecting its increased commitment to the environment. Its logo was updated in a modern font, with the symbol of a road inspired by the Road 232 that the founder built forming a community around his wool mill and developing a new kind of ethical entrepreneurship. The models that season walked for about 2 miles around the Oasi and at the Zegna factory, filmed by seven cameras.įurther shining the spotlight on the Oasi, ahead of its initial public offering in December on the New York Stock Exchange, the group launched a rebranding, which led to the menswear label becoming known only as Zegna. This is a haven of peace, where the headquarters of the menswear giant are surrounded by hydrangeas, rhododendrons, half-a-million pine trees planted by founder Ermenegildo Zegna starting in the 1930s, and stunning views of the Alps, from the Monviso pyramid-shaped mountain to the Monte Rosa massif. In July 2020, the designer filmed his first “phy-gital” show at the location. The Oasi is a longtime source of inspiration for Sartori, who in January conceived a spectacular video filmed on location with models walking in the snow, the stunning sunset over the mountain crests as a background.
0 kommentar(er)
